Violence Against Women and Girls (VAWG) prevention calls for practical, proportionate and joined-up action. For local authorities and community safety partners, that means having the right visibility, insight and operational support to identify risk earlier, strengthen safeguarding and improve safety across public spaces, town centres and operational environments.
At Zest Consult Ltd, we help organisations explore how CCTV, AI and situation awareness tools can support these priorities in a responsible and effective way.
Built on decades of experience in digital technology, CCTV and operational systems, our consultancy is shaped around real-world delivery. We work collaboratively with clients to assess existing capability, identify gaps and develop tailored, future-focused solutions that balance safety, usability, privacy and compliance.
Review existing CCTV and video surveillance capability to identify strengths, limitations and opportunities for improvement
Explore AI-enabled monitoring and situation awareness tools that can support earlier identification of concerning behaviours and emerging risk
Provide digital strategy and operational advice to strengthen public space safety and support informed decision-making
Support ethical, privacy and compliance considerations so that technology-led approaches remain proportionate, accountable and practical
As public sector organisations continue to review public space safety, safeguarding responsibilities and violence reduction priorities, there is growing interest in how digital technology can support prevention activity in a meaningful and responsible way. The goal is not simply to add more technology, but to make better use of existing and emerging tools to improve visibility, support earlier intervention and strengthen operational confidence.
We at Zest Consult combine expertise in CCTV, artificial intelligence, digital strategy and situation awareness to help clients take a considered approach to VAWG prevention. Our work is collaborative, tailored and grounded in the realities of operational environments, helping organisations move from ambition to practical, deliverable action.
Zest Consult brings together over twenty years of experience in CCTV, digital technology, artificial intelligence and situation awareness, supporting public sector organisations with consultancy, assurance, design and operational improvement.
As a completely British company, Zest Consult offers British-built capability, British employees and British-led training, giving clients the added benefit of supporting UK skills, jobs and the wider economy when they choose to work with us.
As public sector organisations place increasing emphasis on sovereign AI, data assurance and resilient domestic capability, Zest Consult provides clients with confidence that its expertise, technology and delivery approach are rooted here in the UK.
For councils, local transport authorities and wider public sector partners, this supports stability, continuity and accountability. It reduces reliance on distant or opaque supply chains, strengthens confidence around UK operational requirements, and helps ensure that critical safety technology can be supported, developed and assured close to the communities it is designed to protect.
By investing in British-led AI capability, clients are not only adopting practical innovation; they are also helping to keep expertise, employment and growth within the UK. This matters for long-term resilience, national capability and the continued development of trusted technology that supports safer, stronger and more thriving British communities.
At Zest Consult, we understand the scale and sensitivity of this agenda. Our AI-enabled safety technology, Zentinel® Safeguard, is designed specifically to support councils, transport authorities, education providers and community safety teams in meeting their prevention and protection responsibilities.
Zentinel® AI is Zest’s own British-made AI technology, developed to provide practical, responsible innovation grounded in real operational need. It reflects Zest’s commitment to sovereign capability: building technology that can be understood, trusted, supported and evolved within the UK.
Our approach is collaborative and future-focused, helping clients develop practical, sustainable solutions that align with operational need, compliance requirements and long-term digital strategy.
Zentinel® Safeguard is part of the wider Zentinel AI suite, built on over 20 years of expertise in large-scale CCTV systems, system engineering and ethical AI. It provides behaviour-monitoring AI, enabling earlier identification of concerning behaviours, potential risks and unsafe situations in public spaces.
Prevention - AI-driven situational awareness
Protection - Rapid detection and smarter alerting
Prosecution support - Clear, consistent, evidential insights
Partnership - Seamless multi-agency integration
Evidence-based action - Transparent data and reporting
Zentinel® Safeguard helps public bodies to prioritise prevention through proactive monitoring, create safer environments through rapid detection, support victims and responders with actionable insights, and integrate seamlessly with existing systems across local authorities, transport, policing and health.
Developed in collaboration with partners across transport, policing, local government and academic research, our approach ensures ethical and accountable AI, compliance with CCTV standards, cyber-secure architecture, and interoperability with control rooms and command and response systems.
If you are exploring solutions to strengthen your VAWG strategy, or if your organisation is reviewing its approach to VAWG prevention, public space safety or digital safeguarding capability, we would welcome a conversation about how we at Zest Consult Ltd with the use of our technology - Zentinel® Safeguard - can support your organisation.
From reviewing current systems to shaping a practical digital strategy, we help clients explore responsible options that strengthen capability and support safer outcomes.